Creative Director
I lead creative direction from concept to execution—crafting cohesive visual worlds, narratives, and brand identities that translate into high-impact content, campaigns, and real cultural presence. My approach combines strategy and taste: I’m not just creating visuals, I’m building worlds people can recognize, feel, and connect with. From the first creative idea to the final deliverables, I oversee the full process to ensure every piece aligns with the story, the audience, and the brand’s long-term vision.
My experience spans music, live events, and brand building—directing creative across photoshoots, albums, rollouts, digital ecosystems, and on-ground activations. I’ve led creative direction for Casablanca Records artists like Damn Goldo, developing the full universe behind Moreno Triste: album concept, theme-by-theme narrative, visual identity, personal image development, creative guidance for the music video, and a consistent content system for social media and campaign communications. This work also extends beyond the music into physical brand building through Casablanca Records merch pieces, created to carry the project’s aesthetic and emotional language into real-world culture.
Alongside label work, I lead creative direction for UNLMTD, shaping the agency’s brand tone, communications, and digital presence—from social media and client-facing storytelling to website content and messaging. This creative leadership also translates into the direction and execution of campaigns and content for UNLMTD clients such as DIA, J Castle, and Yuma, ensuring their visuals, rollouts, and messaging feel distinct, intentional, and aligned with their identity.
I also bring strong live event creative direction experience through projects like Bajo La Luna Fest, where I supported creative development across photoshoots, brand communications, and the festival’s on-site identity and experience—ensuring the visuals and atmosphere matched the concept and elevated the event into a cultural moment.
Overall, my work sits at the intersection of music, brands, and culture—directing creative for artists, projects, festivals, and businesses that want more than content: they want a world, a message, and a presence.
Project Manager
I lead project management across creative and music campaigns—turning ideas into structured execution from start to finish. I manage timelines, priorities, and deliverables across multiple workstreams, ensuring every moving piece stays aligned with the strategy, creative vision, and deadlines.
As part of UNLMTD’s team, project management is at the core of my day-to-day. I support launches end to end—from kickoff planning and rollout structure to execution and follow-through—coordinating workflows across creative, content, and communications. This includes building timelines, tracking approvals, organizing assets and deliverables, aligning internal teams with artist teams, and ensuring every campaign touchpoint is delivered on time and with consistency. I’ve supported releases and ongoing strategy across projects like DIA, J Castle, Yuma and Damn Goldo, balancing creative ambition with operational clarity so campaigns don’t just look good—they run smoothly.
My background also includes live event operations through EAR Productions, where fast-paced productions strengthened my ability to anticipate needs, manage multiple stakeholders in real time, and execute under pressure—skills that translate directly into campaign management, launch execution, and creative operations.
Artist Relations
I manage artist relations from start to finish, ensuring a seamless, professional, and high-touch experience for both talent and teams. From advancing and logistics to on-site coordination and hospitality, I serve as the main point of contact to align production needs, brand objectives, and the artist’s comfort, making sure every detail is handled with intention and every performance runs seamlessly.
My background stems from being in the middle of fast-paced live productions, such as Bajo La Luna Fest (the official Hispanic Heritage Festival in Central Florida) and EAR Productions (a Live Show Production Company), where I’ve supported not only talent handling but also full execution across artist and brand ecosystems. I’ve worked directly with artists such as Cultura Profética, Akapellah, Los Cafres, and Red Bull Batalla while also supporting brand relations and sponsor integrations with partners like Red Bull, Medalla, Tito’s Vodka, Old Parr, Dan Newlin Injury Attorneys, and many more. I’m calm under pressure, detail-obsessed, and deeply intentional—focused on making sure every artist feels taken care of, every brand touchpoint lands naturally, and every event runs with structure, flow, and culture.
In addition, I volunteered as Artist Relations for The Producers at Latin Grammy Week , supporting high-profile talent including Juanes, Danny Ocean, Luis Fonsi, Mon Laferte, and many more—ensuring smooth communication, hospitality, and seamless on-site coordination for artists and teams. Learn more HERE.